When it comes to winning No Limit Texas Hold Em tournaments one of the first names that spring to mind will be Phil Hellmuth Jr. Hellmuth has won more WSOP bracelets than any other human being on the planet (11) but does this make him the greatest player on the planet?

He will tell you that it does. But it is this modesty that has been marketed so cleverly that makes him the media phenom that he is today. 

Dusty “Leatherass” Schmidt and Paul Christopher Hoppe have not won a single WSOP bracelet between them but that has not stopped the two of them releasing a book entitled “Don’t listen to Phil Hellmuth - Correcting the 50 Worst Pieces of Poker Advice You’ve Ever Heard.”

Those over at betfairpoker.com will tell you that both players have made their fortunes playing the online cash games and not through tournaments - so it would appear that at first glance the comparison to advice offered by Hellmuth is flawed. Then you read the small print on the cover of the book.

Or a host of other world champs, TV commentators and other self proclaimed experts.

So what we really have here is a very clever marketing trick to draw interest into the book by using the name of one of the biggest stars in world poker. But if you put that aside and flip over the pages and start reading then you start to understand what Schmidt and Hopper are trying to achieve.

While using the poker sign up bonus, they are addressing the fact that the game of poker has evolved and has changed. They have drawn on 50 of the worst pieces of historical advice they could unearth and have challenged the validity of it in today’s game and have suggested their own more up to date advice.

It just so happens that a lot of the quotes come from the mouth of the Poker Brat himself.