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Date Posted: October 19th, 2011 (2:40pm)

I'm back again with this week's column Social Director: Getting a Read on Twitter – The Seven Types of Tweets.

"Any time a successful poker player sits down at a poker table, their first instinct is to try to get reads on their opponents. They want to observe them, assess them, and often categorize them. They may label certain players as loose-aggressive or tight-passive based off their observed play or behavior. They can then adjust their game accordingly once they have an understanding of the dynamics of their opponents at the table."

I go on to relate the poker player's goal to how someone can refine their Twitter experience by getting a handle on the 7 types of tweets you encounter and how their balanced or imbalanced use can lead to adjustments in who you follow.

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